Category
ATS/CRM
Rating
4.4/5 (14865 Reviews)
Availability
HQ
Cambridge, United States
Pricing
From $7/mo
Free tier
Yes
Best for
Also in
Capabilities
What is HubSpot?
HubSpot is a customer platform of named hubs, Marketing, Sales, Service, Content, Data and Revenue, built on one shared database called Smart CRM. For agency BD, Sales Hub manages client pipelines, deal stages, outreach sequences, calling and meeting scheduling. The core platform serves general commercial use, though HubSpot publishes staffing and recruiting solution pages, so an agency still configures pipeline stages and contact objects for its own process. A free Smart CRM tier covers contact and pipeline management before paid Sales Hub plans add automation and sequences.
What are HubSpot's key features?
BD activity, marketing history, and support interactions share one contact record.
Email sequences pause automatically when a contact replies.
Calls place from the browser and log to the record with a recording and AI summary.
Workflows automate contact rotation, deal stage changes, and follow-up task creation.
A free Smart CRM tier covers contact and company records before upgrading to paid hubs.
How do staffing agencies use HubSpot?
- A recruiter uses HubSpot to place a hiring-manager call from the browser, with the recording and an AI summary logged to the contact record automatically.
- A multi-desk agency uses HubSpot's contact-rotation workflows to assign an inbound hiring-manager enquiry to the right account owner automatically.
- An agency running inbound marketing alongside outbound BD uses HubSpot's shared contact record, so a hiring manager who filled out a form and one who replied to a cold sequence show up as the same client relationship.
Who is HubSpot best for?
- Agencies running email campaigns and inbound marketing to attract clients alongside outbound BD
- Growing agencies where separate inbound and outbound BD teams work from shared client data
- Larger agencies needing Sales Hub, Marketing Hub and Service Hub connected under one Smart CRM
What are HubSpot's pros and cons?
Pros
- A free tier with contact records, deal pipelines and meeting scheduling starts without budget.
- Dedicated staffing and recruiting solution pages cover client and BD workflows for agencies.
- Sales Hub sequences automate multi-step email and call follow-up to hiring managers.
- A marketplace connects job boards, ATS platforms and background checks without custom builds.
Cons
- The core platform has no native objects for placements, job orders or candidate submissions.
- Sequences, custom reporting and advanced automation sit on Sales Hub Professional.
- Marketing, Sales and Service hubs are priced separately, so the full platform means paying per hub.
What are people saying about HubSpot?
Reviewers highlight ease of use, lead management and sequences for outreach, with several specifically praising its AI tools for turning CRM data into outreach lists. The recurring complaints are limited features and customization relative to the cost, plus a learning curve one reviewer said takes real implementation experience to get past.
Consolidated from 14865 reviews across G2, Capterra · Updated October 11, 2026
How does HubSpot compare to alternatives?
| Feature | HubSpot | Atlas | Attio | Close |
|---|---|---|---|---|
| Category | ATS/CRM | ATS/CRM | ATS/CRM | ATS/CRM |
| AI-first | ||||
| API | ||||
| MCP | ||||
| GDPR | ||||
| Best for | Agency | Agency | Agency | Agency |
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Frequently asked questions about HubSpot
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