We Broke RecruitingBefore we fixed it.
A team of experienced tech leaders, recruiters, and automation engineers — building AI systems for some of the leading recruiting agencies and platforms in the world.
Trusted by
Clay · CBRE · HackerEarth · The Kiln · MarketerHire · Hirewell · Stacked SP110+ more
Deep Singh
Founder, Effi Flo
Effi Flo is a tech enablement firm for Staffing & Recruiting teams, founded by Deep Singh — a tech leader who built multiple startups (Seed - Unicorn) across North America and India, then scaled his own recruiting agency to seven figures. Now he helps agency founders and TA teams replace manual chaos with AI and automation systems that actually work.
One of Clay's early Solutions Partners, globally. Experts in AI / Automation Workflows, API Integrations and building Recruiting Growth Systems.
“The matching accuracy is consistently 85%+. Effi Flo's AI pipeline fundamentally changed how we source.”
— Ilan Saks, CEO at Stacked SP
“For Recruiting Teams & Staffing Agencies and his AI & Automation expertise, I would say he's the best in the world.”
— Patrick Spychalski, Co-Founder at The Kiln
“Automated work streams that significantly improved our internal operations. Effi Flo built us systems that actually work.”
— Alex Papageorge, CEO at Super Recruiter
Recruiting, decoded.
Lessons from building AI systems for 110+ recruiting teams. LinkedIn posts, video breakdowns, and the thinking behind how we work.
Latest Video
How to Recruit A-Players Using 100% AI
Step-by-step breakdown of using Clay and AI workflow automation to find and recruit top talent on autopilot.
Agentic Ai
AI search learns and adapts from every single correction
Every search we run gets a little smarter. Not an update we pushed. The system figures it out. Context and memory together - that's what I underestimated most when we started building this. Every time we course-correct a search, that gets stored.
Recruitment Automation
Solving the recruiter skill gap through AI pattern recognition
Every agency I work with has the same problem. Their best recruiter has a 70% offer acceptance rate. The next best? Maybe 40%. And nobody can explain the gap. It's not effort. It's not even skill.
Recruitment Automation
Recruitment success depends on timing and candidate matching strategy
Most recruiting teams don’t lose because they can’t find candidates. They lose because they keep showing the wrong people the right job at the wrong time! When Ilan first walked me through their…
Agentic Ai
AI enables personalized software built around individual thinking
We are at a weird moment in building software. For the first time, you can actually build systems around how YOU think. Not a workflow, frontend or an app - we are talking about an operating system! Every SaaS tool is built for the masses. Has to be. That s the business model. Standard workflows.
Ai Matching
From no-code workflows to building real recruitment infrastructure
I started 2025 as "The Clay Guy for Recruitment." I thought I had it figured out. I was wrong. The no-code systems that "worked" kept breaking. Our clients needed real infrastructure, not duct-taped workflows.
30 Minutes. Zero Pitch Deck.Real Strategy.
Let's explore what AI can do for your Recruiting Team & Business.