We Broke RecruitingBefore we fixed it.
A team of experienced tech leaders, recruiters, and automation engineers — building AI systems for some of the leading recruiting agencies and platforms in the world.
Trusted by
Clay · CBRE · HackerEarth · The Kiln · MarketerHire · Hirewell · Stacked SP110+ more
Deep Singh
Founder, Effi Flo
Effi Flo is a tech enablement firm for Staffing & Recruiting teams, founded by Deep Singh — a tech leader who built multiple startups (Seed - Unicorn) across North America and India, then scaled his own recruiting agency to seven figures. Now he helps agency founders and TA teams replace manual chaos with AI and automation systems that actually work.
One of Clay's early Solutions Partners, globally. Experts in AI / Automation Workflows, API Integrations and building Recruiting Growth Systems.
“The matching accuracy is consistently 85%+. Effi Flo's AI pipeline fundamentally changed how we source.”
— Ilan Saks, CEO at Stacked SP
“For Recruiting Teams & Staffing Agencies and his AI & Automation expertise, I would say he's the best in the world.”
— Patrick Spychalski, Co-Founder at The Kiln
“Automated work streams that significantly improved our internal operations. Effi Flo built us systems that actually work.”
— Alex Papageorge, CEO at Super Recruiter
Recruiting, decoded.
Lessons from building AI systems for 110+ recruiting teams. LinkedIn posts, video breakdowns, and the thinking behind how we work.
Latest Video
How to Recruit A-Players Using 100% AI
Step-by-step breakdown of using Clay and AI workflow automation to find and recruit top talent on autopilot.
AI in Recruiting
Most recruiting teams don't have a sourcing problem. They have a matching problem.
You can scrape 10,000 profiles in an afternoon. But if your matching criteria is "5 years" and "knows Python" — you're still doing the same work manually. The unlock is contextual mapping.
Clay
Job Req to Qualified Outreach in 10 Minutes
The exact Clay + Exa + Lemlist setup to go from open role to qualified candidate outreach.
Clay for BD
Have an MPC but don't know how to leverage it? Here's the 3-table Clay workflow.
Most Placeable Candidate workflows that turn your best candidates into client acquisition engines. The Clay setup nobody talks about.
Business Development
Cold outreach in staffing is broken. Here's what's replacing it.
Intent signals. Not vanity metrics. Real signals: a company just posted 5 roles, their VP Talent just changed jobs, their competitor laid off 200 people.
AI & Automation
AI-Powered Talent Acquisition Workflows
How we helped a client close $300K in 3 months with AI-powered talent acquisition workflows.
30 Minutes. Zero Pitch Deck.Real Strategy.
Let's explore what AI can do for your Recruiting Team & Business.