We Broke RecruitingBefore we fixed it.
A team of experienced tech leaders, recruiters, and automation engineers — building AI systems for some of the leading recruiting agencies and platforms in the world.
Trusted by
Clay · CBRE · HackerEarth · The Kiln · MarketerHire · Hirewell · Stacked SP110+ more
Deep Singh
Founder, Effi Flo
Effi Flo is a tech enablement firm for Staffing & Recruiting teams, founded by Deep Singh — a tech leader who built multiple startups (Seed - Unicorn) across North America and India, then scaled his own recruiting agency to seven figures. Now he helps agency founders and TA teams replace manual chaos with AI and automation systems that actually work.
One of Clay's early Solutions Partners, globally. Experts in AI / Automation Workflows, API Integrations and building Recruiting Growth Systems.
“The matching accuracy is consistently 85%+. Effi Flo's AI pipeline fundamentally changed how we source.”
— Ilan Saks, CEO at Stacked SP
“For Recruiting Teams & Staffing Agencies and his AI & Automation expertise, I would say he's the best in the world.”
— Patrick Spychalski, Co-Founder at The Kiln
“Automated work streams that significantly improved our internal operations. Effi Flo built us systems that actually work.”
— Alex Papageorge, CEO at Super Recruiter
Recruiting, decoded.
Lessons from building AI systems for 110+ recruiting teams. LinkedIn posts, video breakdowns, and the thinking behind how we work.
Latest Video
How to Recruit A-Players Using 100% AI
Step-by-step breakdown of using Clay and AI workflow automation to find and recruit top talent on autopilot.
Recruitment Automation
Production-Grade vs. Demo-Ready Recruiting Systems
Vibe coding gets you a working tool in a couple hours. Production grade means it doesn't break the moment real workflows hit it. Having worked with 110+ recruiting teams building systems and hiring talent - there's a thing or two I have learned on what that gap actually looks like.
Founder Journey
True cost of automation reveals itself after launch
I've never had a founder ask me what month 13 costs. Month 13 is the first month you're just paying to keep it running. The build is done, the handoff is done, the invoice is settled.
Recruitment Automation
Recruiting top talent through speed and process excellence
20 days. Intro to offer. The best GTME talent isn't applying to your job post. They're already driving millions in pipeline, building their own AI tools to scale faster, sitting on multiple offers by the time you find them. We placed one recently. 20 days, intro to offer.
Recruitment Automation
Hidden infrastructure costs behind AI recruitment tools
Everyone wants the AI layer. Almost nobody budgets for the 90% underneath it. Last month I reviewed a technical brief from a 15-year-old executive search firm. No ATS. No CRM.
Agentic Ai
AI search learns and adapts from every single correction
Every search we run gets a little smarter. Not an update we pushed. The system figures it out. Context and memory together - that's what I underestimated most when we started building this. Every time we course-correct a search, that gets stored.
30 Minutes. Zero Pitch Deck.Real Strategy.
Let's explore what AI can do for your Recruiting Team & Business.