We Broke RecruitingBefore we fixed it.
A team of experienced tech leaders, recruiters, and automation engineers — building AI systems for some of the leading recruiting agencies and platforms in the world.
Trusted by
110+ more

Deep Singh
Founder, Effi Flo
Effi Flo is a tech enablement firm for Staffing & Recruiting teams, founded by Deep Singh — a tech leader who built multiple startups (Seed - Unicorn) across North America and India, then scaled his own recruiting agency to seven figures. Now he helps agency founders and TA teams replace manual chaos with AI and automation systems that actually work.
One of Clay's early Solutions Partners, globally. Experts in AI / Automation Workflows, API Integrations and building Recruiting Growth Systems.
“The matching accuracy is consistently 85%+. Effi Flo's AI pipeline fundamentally changed how we source.”
— Ilan Saks, CEO at Stacked SP
“For Recruiting Teams & Staffing Agencies and his AI & Automation expertise, I would say he's the best in the world.”
— Patrick Spychalski, Co-Founder at The Kiln
“Automated work streams that significantly improved our internal operations. Effi Flo built us systems that actually work.”
— Alex Papageorge, CEO at Super Recruiter
Recruiting, decoded.
Lessons from building AI systems for 110+ recruiting teams. LinkedIn posts, video breakdowns, and the thinking behind how we work.

Latest Video
How to Recruit A-Players Using 100% AI
Step-by-step breakdown of using Clay and AI workflow automation to find and recruit top talent on autopilot.
Recruitment Automation
Tool wiring versus system building in recruitment
We speak to tens of staffing and recruiting teams a month. Same question keeps coming - "Should I just connect Exa and Claude for talent and BD list building?" Short answer: you can.
Recruitment Automation
Hunter Agent Collapses Recruitment Sourcing Timeline
Your best recruiter still burns a week assembling a longlist the client only needs five names from.
Founder Journey
Building seven-figure agency through automation scrappiness
In 2020, I started a recruitment agency. The first 4 months we made zero. Not slow-start zero. Actual zero. I came from tech. Building startups, running ops. So I kept looking at how recruiting worked and thinking, this is all manual. At least 90% of it. So I started building.
Agentic Ai
Building reliable AI agents requires deep customization work
AI Agents & workflows are only as intelligent and diligent as you build 'em. Time to build a demo has collapsed. You can get something working in an afternoon. Then the problems start. Hallucination. Inconsistent output.
Recruitment Automation
Production-Grade vs. Demo-Ready Recruiting Systems
Vibe coding gets you a working tool in a couple hours. Production grade means it doesn't break the moment real workflows hit it. Having worked with 110+ recruiting teams building systems and hiring talent - there's a thing or two I have learned on what that gap actually looks like.
30 Minutes. Zero Pitch Deck.Real Strategy.
Let's explore what AI can do for your Recruiting Team & Business.
