Category
ATS/CRM
Rating
4.3/5 (597 Reviews)
Availability
HQ
London, United Kingdom
Pricing
From $35/user/mo
Free tier
Yes
Best for
Also in
Capabilities
What is Attio?
Attio is a general-purpose CRM with no fixed objects or required fields: you define your own company types, contact relationships, deal stages and attributes rather than adapting a standard template. An agency modelling client BD builds its own structure for companies, hiring managers, mandates and history. Ask Attio reasons across emails, meetings, calls and deal records to answer questions and surface follow-ups. Attio publishes an official MCP server for AI tools and automation. It is sold across industries, not built for recruitment, so an agency configures the data model itself.
What are Attio's key features?
Custom objects let an agency define its own entity types beyond contacts and companies.
Connecting email auto-populates contacts and companies from inbox history with no import.
Attio Sequences sends email outreach directly from the CRM on data-driven triggers.
No-code automations move records, assign tasks, and fire sequences on field-value changes.
A REST API with OAuth exposes every object for custom pipelines or ATS data handoffs.
How do staffing agencies use Attio?
- An agency uses Attio's custom objects to model client and candidate relationships as its desks actually structure them.
- A multi-desk agency connects its email to Attio so client contacts, companies and meeting history populate automatically from inbox activity.
- An agency uses Attio's REST API and MCP server to connect client CRM data into its own automations and ATS handoffs.
Who is Attio best for?
- Agencies whose BD relationships do not fit a standard company-contact-deal model
- Teams that want client emails and meetings captured automatically without manual logging
- Firms connecting external agents and automation tools to their CRM data via the MCP server
What are Attio's pros and cons?
Pros
- Custom objects let an agency model client companies, contacts, job orders and opportunities.
- Sequences run multi-step outreach to decision-makers directly from the CRM records.
- Call Intelligence records and transcribes client meetings into the contact record itself.
- A published MCP server and open API wire Attio into the wider stack without middleware.
Cons
- It is a general CRM with no recruitment objects or pipelines; the agency configures it all.
- AI features run on a monthly credit allowance that does not roll over, adding variable cost.
- Call Intelligence and Sequences sit on the Pro plan rather than the entry tier.
What are people saying about Attio?
Reviewers mainly value the flexible data model, which lets them shape objects and pipelines around how their business actually works rather than fitting a fixed CRM. The recurring criticism is that it is still a newer product, with reporting less deep than reviewers want and fewer native integrations, so some connections rely on third-party workarounds.
Consolidated from 597 reviews across G2 · Updated October 11, 2026
How does Attio compare to alternatives?
| Feature | Attio | Atlas | Close | HubSpot |
|---|---|---|---|---|
| Category | ATS/CRM | ATS/CRM | ATS/CRM | ATS/CRM |
| AI-first | ||||
| API | ||||
| MCP | ||||
| GDPR | ||||
| Best for | Agency | Agency | Agency | Agency |
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Frequently asked questions about Attio
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