Terms of Service

1. Introduction

These Terms of Service ("Terms") govern your access to and use of the Effi Flo website at effiflo.com and our products and services, including Talent Flo, Signal Flo, Deal Flo, and Custom Flo (collectively, the "Services").

The Services are provided by Duronto Consulting LLC, a company registered in Sharjah, United Arab Emirates, with its principal place of business at Sharjah Media City (SHAMS), Al Messaned, Al Bataeh, Sharjah, United Arab Emirates ("Effi Flo", "we", "us", "our").

By accessing or using the Services, you agree to be bound by these Terms. If you are using the Services on behalf of a company or other legal entity, you represent that you are authorized to accept these Terms on its behalf.

If you do not agree to these Terms, do not use the Services.

2. Who we work with

The Services are designed for business use only by staffing and recruitment agencies, consulting firms, and internal talent acquisition teams. You may use the Services only if:

• You are at least 18 years old.
• You have the authority to enter into a binding agreement with us.
• You will use the Services only for lawful business purposes and in compliance with applicable laws.

3. Our Services

Effi Flo provides AI-powered recruiting and business development automation systems and workflows designed specifically for staffing and recruitment organizations. This includes, for example:

• Talent Flo — workflows for talent pipelines, candidate nurturing, talent intelligence, and rediscovery.
• Deal Flo — workflows for business development, layered matching between client demand and your talent base, and deal creation.
• Signal Flo — workflows based on intent signals (for example, job changes, hiring trends, company events) to trigger outreach and tasks.
• Custom Flo — custom automation projects, integrations, and workflows tailored to your specific processes and tools.

We may deliver parts of the Services using or integrating with third-party platforms such as Clay, tools, and other workflow tools that you authorize us to access.

We may modify or discontinue any part of the Services, introduce new features, or impose limits on certain features at any time, with or without notice, provided such changes do not materially reduce the core functionality of any paid Services during an active subscription term.

4. Accounts and access

To use certain features of the Services, you may be required to create an account or we may provision an environment for you.

You agree to:

• Provide accurate, complete, and current information when creating your account.
• Keep your login credentials secure and confidential.
• Be responsible for all activities that occur under your account.
• Notify us promptly at hello@effiflo.com if you suspect unauthorized access or use of your account.

We reserve the right to suspend or terminate your access if we reasonably believe you have violated these Terms or are using the Services in a way that may harm us or others.

5. Acceptable use

You agree to use the Services only for lawful purposes and in a way that is consistent with these Terms and applicable laws.

You agree not to:

• Use the Services to send spam, unlawful, misleading, or harassing communications.
• Use the Services to discriminate against individuals or groups in violation of applicable anti-discrimination laws.
• Upload or transmit any content that is illegal, defamatory, obscene, or infringing on the rights of others.
• Attempt to gain unauthorized access to the Services, other users' accounts, or any related systems or networks.
• Reverse engineer, decompile, disassemble, or otherwise attempt to derive source code from any part of the Services, except where permitted by law.
• Sell, resell, lease, or sublicense the Services to any third party unless expressly authorized in writing by us.

We may suspend or restrict your access to the Services if your use, in our reasonable judgment, violates these Terms, applicable law, or poses a risk to the security or integrity of the Services or others.

6. Customer data and privacy

"Customer Data" means any data, content, or information that you or your users submit to or through the Services, including candidate data, client company data, job orders, contact lists, notes, and configuration data.

You retain all rights to Customer Data, subject to the limited rights granted to us below. You are solely responsible for:

• The accuracy, quality, and legality of Customer Data.
• Ensuring you have all necessary permissions and legal bases to process personal data, including candidate and contact data, using the Services.
• Complying with all applicable data protection and privacy laws (such as GDPR, UK GDPR, and similar laws where applicable).

You grant us a limited, non-exclusive, worldwide, royalty-free license to host, copy, process, transmit, and display Customer Data as reasonably necessary to provide, maintain, and improve the Services and to prevent or address service, security, or technical issues.

Our handling of personal data is described in more detail in our Privacy Policy, which forms part of these Terms. By using the Services, you also agree to our Privacy Policy.

7. Payment, subscriptions, and Fulfillment Policy

Fees, billing, and commercial terms for the Services (including any implementation work, recurring subscriptions, or one-off projects) are specified in:

• Online checkout pages, order forms, or proposals we present to you, and/or
• Direct agreements between you and Effi Flo.

All purchases made via effiflo.com or related channels are also subject to our Fulfillment Policy, which explains how:

• Work is initiated and delivered.
• Payment terms, renewals, and cancellations operate.
• Refunds, if any, are handled.

By purchasing Services from us, you agree to the Fulfillment Policy, which is incorporated into these Terms by reference.

Unless otherwise stated in an order form or agreement:

• Fees are due in advance for the applicable term (monthly, quarterly, annually, or project-based).
• Fees are non-refundable except as expressly stated in the Fulfillment Policy or a signed agreement.
• We may suspend or terminate access to the Services for non-payment after reasonable notice.
• You are responsible for all taxes (such as VAT or sales taxes) associated with your purchases, except taxes on our income.

8. Intellectual property

The Services, including all software, workflows, templates, configurations, documentation, and related materials we create (excluding Customer Data), are owned by Effi Flo or our licensors and are protected by intellectual property laws.

Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Services for your internal business purposes during the applicable subscription or project term.

You may not:

• Claim ownership of any part of the Services or our underlying methodologies.
• Remove or obscure any proprietary notices or branding.
• Use our trademarks, logos, or trade names without our prior written consent.

You retain ownership of Customer Data. We may use aggregated and anonymized data derived from your use of the Services (in a way that does not identify you or any individual) to improve and market our Services, benchmark performance, and develop insights for our customers.

9. Confidentiality

Each party ("Receiving Party") may receive confidential information from the other party ("Disclosing Party") in connection with the Services.

"Confidential Information" includes non-public business, technical, financial, or product information, as well as any data or documentation marked or reasonably understood as confidential. Customer Data is your Confidential Information.

The Receiving Party agrees to:

• Use the Disclosing Party's Confidential Information only for purposes related to these Terms.
• Protect it with at least the same level of care it uses for its own similar information, and at least a reasonable level of care.
• Not disclose it to any third party, except to its employees, contractors who need to know it and are bound by confidentiality obligations.

These obligations do not apply to information that:

• Is or becomes public through no fault of the Receiving Party.
• Was lawfully known to the Receiving Party before disclosure.
• Is lawfully received from a third party without duty of confidentiality.
• Is independently developed by the Receiving Party without use of the Confidential Information.

We may disclose Confidential Information when required by law or legal process, provided we give reasonable notice (where lawful) to allow the Disclosing Party to seek protective measures.

10. Warranties and disclaimers

We will use commercially reasonable efforts to provide the Services in a professional manner and in accordance with applicable documentation or agreed specifications.

However, except as expressly stated in these Terms or an applicable agreement, the Services are provided "as is" and "as available". To the maximum extent permitted by law, we disclaim all warranties, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or usage of trade.

Without limiting the above, we do not warrant that:

• The Services will be uninterrupted, error-free, or completely secure.
• The Services will meet your specific performance or revenue targets.
• Any leads, candidates, deals, or placements will result from using the Services.

You are responsible for evaluating the suitability of the Services for your needs and for decisions you make based on outputs, recommendations, or automations provided by the Services.

11. Limitation of liability

To the maximum extent permitted by law:

• Neither party will be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunities, arising out of or related to these Terms or the use of the Services, even if advised of the possibility of such damages.
• Our total aggregate liability arising out of or related to these Terms, the Services, or any order (whether in contract, tort, or otherwise) will not exceed the amounts paid by you to us for the Services giving rise to the claim in the twelve (12) months immediately preceding the event giving rise to the liability.

These limitations will not apply to liability that cannot be excluded or limited under applicable law.

12. Term, termination, and suspension

These Terms apply from the date you first access or use the Services and continue until terminated in accordance with this section.

Either party may terminate:

• Any subscription or project at the end of its then-current term by providing notice in accordance with the applicable order form, agreement, or Fulfillment Policy.
• The relationship immediately upon written notice if the other party materially breaches these Terms and fails to cure the breach within a reasonable cure period (typically 30 days) after receiving written notice.

We may suspend or restrict your access to the Services, in whole or in part, if:

• You fail to pay fees when due, after reasonable notice.
• We reasonably believe your use of the Services violates these Terms, applicable law, or poses a security risk.

Upon termination:

• Your right to access and use the Services will cease.
• We will handle Customer Data as set out in our Privacy Policy, the Fulfillment Policy, and/or any applicable agreement (which may include limited retention for legal or accounting purposes).

13. Governing law and disputes

These Terms and any dispute, claim, or controversy arising out of or relating to them or the Services will be governed by and construed in accordance with the laws of the Emirate of Sharjah and the federal laws of the United Arab Emirates, without regard to conflict of law principles.

Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of Sharjah, United Arab Emirates, and you consent to the personal jurisdiction of such courts.

14. Changes to these Terms

We may update these Terms from time to time, for example to reflect changes in our Services, business, or applicable laws. When we make changes, we will revise the "Last updated" date at the top of this page and, where appropriate, provide additional notice (such as a notice on our website or via email).

Your continued use of the Services after the updated Terms have become effective constitutes your acceptance of the changes. If you do not agree with the updated Terms, you should stop using the Services.

15. General

Entire agreement. These Terms, together with any order forms, proposals, the Fulfillment Policy, and the Privacy Policy, constitute the entire agreement between you and Effi Flo regarding the Services and supersede any prior or contemporaneous agreements on the same subject matter.

Assignment. You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations in connection with a merger, acquisition, or sale of assets, or to an affiliate.

Severability. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions will remain in full force and effect.

No waiver. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights.

Notices. We may provide notices to you by email, via the Services, or by posting on our website. You may provide legal notices to us at hello@effiflo.com or at our registered address.