What is Apollo and what does it do?

Apollo is an AI-powered sales platform that combines a B2B contact database of 230M+ people and 30M+ companies with outbound sequencing, inbound lead routing, data enrichment, and deal execution tools. It allows sales and recruiting teams to find verified contact information, launch multichannel campaigns, and manage pipeline in one place. The platform is used by over 600,000 companies globally.

How much does Apollo cost?

Apollo offers a free plan with limited credits, as well as paid tiers that scale by seat count and usage volume. Paid plans include expanded contact export credits, advanced sequencing, and CRM integrations. Enterprise pricing is available for larger teams requiring custom data limits, SSO, and dedicated support. Current pricing details are listed at apollo.io/pricing.

What are the best alternatives to Apollo for recruiting and staffing teams?

The closest alternatives to Apollo for staffing and recruiting use cases include ZoomInfo, which offers enterprise-grade B2B data with deeper firmographic filters, Lusha for lightweight contact enrichment with a Chrome extension focus, and Clay for highly customizable data enrichment workflows. Seamless.ai is another direct competitor focused on real-time contact data verification. Each alternative differs in database size, pricing model, and workflow automation depth.

What integrations does Apollo support?

Apollo integrates natively with Salesforce, HubSpot, Pipedrive, and other major CRMs, as well as Gmail, Outlook, LinkedIn via its Chrome extension, Slack, and Zapier. The platform also offers a REST API for custom integrations and data syncing. These integrations allow staffing firms to push enriched contact data directly into their ATS or CRM without manual data entry.

Is Apollo suitable for small staffing agencies or only enterprise teams?

Apollo is designed to serve teams of all sizes, from individual founders to large enterprise sales organizations. Its free plan and lower-cost paid tiers make it accessible for small staffing agencies that need verified contact data and basic sequencing without a large software budget. Larger agencies benefit from the advanced automation, AI features, and CRM enrichment capabilities included in higher tiers.

Is Apollo GDPR compliant?

Apollo maintains a privacy compliance program that includes GDPR considerations, with data subject request mechanisms and opt-out processes for contacts in its database. Staffing firms operating in the EU should review Apollo's data processing agreements and privacy documentation before using contact data for outreach to European individuals. Apollo's compliance documentation is available at apollo.io/privacy-policy.

Talent Data APIs

Apollo

The AI sales platform for smarter, faster revenue growth

What is Apollo?

Apollo is a sales and data enrichment platform used by over 600,000 companies for verified contact outreach. Recruiting and staffing teams access 230M+ contacts and 30M+ company records with refreshed emails and phone numbers. Teams use Apollo to run outbound sequences, enrich inbound leads, and consolidate prospecting, enrichment, and deal tracking in one workflow. Apollo consolidates functions that otherwise live in separate sourcing, sequencing, and enrichment tools on most GTM recruiting stacks.

Features

What are Apollo's key features?

230M+ contact database with verified emails and direct-dial phone numbers, updated continuously for freshness

AI-powered multichannel outbound sequences with built-in email deliverability guardrails

Real-time inbound lead enrichment and automated routing with built-in calendar scheduling

CRM data cleansing and enrichment to maintain accurate records across integrated stacks

AI-powered call summaries, pre-meeting research, and pipeline deal boards for deal execution

Use Cases

How do staffing agencies use Apollo?

Pull verified contacts for hiring managers in one search
Enroll prospects in automated sequences with deliverability safeguards
Cleanse CRM records in bulk, reducing bounce rates

Fit

Who is Apollo best for?

Staffing agencies running high-volume cold outbound to hiring managers where verified contact data cuts bounce rates
Recruiting BD teams consolidating separate sourcing, sequencing, and enrichment tools to reduce tech stack spend
Agencies with stale CRM data needing bulk enrichment before launching multi-touch campaigns
Small to mid-size firms prioritizing North America and Western Europe placements over APAC or emerging markets

Pros & Cons

What are Apollo's pros and cons?

Pros

Apollo's database of 230M+ contacts with continuously refreshed verification reduces bounced emails and invalid phone numbers, directly improving outreach connect rates.
Customers report a 4x increase in SDR efficiency and 64% lower tech stack costs by consolidating prospecting, sequencing, enrichment, and deal tracking into one platform.

Cons

Apollo's contact data coverage is strongest in North America and Western Europe, meaning staffing firms operating in APAC or emerging markets may find lower data density and accuracy.
The platform's breadth of features - outbound, inbound, enrichment, and deal execution - creates a steep onboarding curve for smaller teams without a dedicated RevOps or sales ops resource.

Reviews

What are people saying about Apollo?

Users rate Apollo.io highly for its 230M+ contact database and the all-in-one GTM workflow combining prospecting, sequencing, enrichment, and deal tracking. Recruiters running outbound cite it as a tool-stack consolidator. Friction points: data accuracy softens outside North America and Western Europe, and the feature breadth creates a steep onboarding curve for teams without RevOps support.

Source: G2 (9238 reviews) · Updated April 22, 2026

Alternatives

How does Apollo compare to alternatives?

Feature	Apollo	ZoomInfo	Lusha	Clay
Category	Talent Data APIs	Contact Enrichment	Contact Enrichment	Data Enrichment
Pricing	Free	Enterprise	Free	Free
AI-first
API
MCP
GDPR
Best for	Staffing agencies running high-volume cold outbound to hiring managers where verified contact data cuts bounce rates	Enterprise staffing agencies with multi-desk operations needing verified contact data to cold-source passive candidates at scale	In-house TA teams running phone-first candidate outreach where verified mobile accuracy matters more than raw database size	Agency recruiters running cold outbound to hiring managers at target accounts who need verified contact data beyond manual profile lookups

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FAQ

Frequently asked questions about Apollo

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Apollo

What is Apollo?

What are Apollo's key features?

How do staffing agencies use Apollo?

Who is Apollo best for?

What are Apollo's pros and cons?

Pros

Cons

What are people saying about Apollo?

How does Apollo compare to alternatives?

Frequently asked questions about Apollo

What is Apollo and what does it do?

How much does Apollo cost?

What are the best alternatives to Apollo for recruiting and staffing teams?

What integrations does Apollo support?

Is Apollo suitable for small staffing agencies or only enterprise teams?

Is Apollo GDPR compliant?

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