Category
Workflow Automation
Rating
4.8/5 (155 Reviews)
Availability
HQ
San Francisco, United States
Pricing
From $19/mo
Free tier
Yes
Best for
Capabilities
What is Relay?
Relay is a no-code workflow automation tool with built-in human-in-the-loop approval steps, so a review checkpoint like BD outreach sign-off or shortlist approval can be baked into an automated workflow before it fires. Teams can build in Relay themselves; it is the DIY route. When you would rather have the outcome without building and maintaining it, Effi Flo delivers the same approval-gated automation done-for-you on its own stack.
What are Relay's key features?
Describe what to automate - follow-ups, data syncs, triggers - and Relay builds it.
200+ integrations move data automatically between your ATS, CRM, and outreach tools.
Flag shortlists, proposals, or outreach copy for human review before anything proceeds.
AI steps classify candidates, summarize profiles, or draft outreach at any point.
Every automated action is logged and traceable for client SLAs or compliance.
How do recruiting teams use Relay?
- A boutique agency automates candidate status updates and outreach triggers but keeps a human approval step before any submission decision goes out, using Relay's human-in-the-loop workflow pattern.
- A multi-desk agency scaling its delivery operations uses Relay's team collaboration layer to hand off in-progress workflows between recruiters and ops staff with full context intact.
- An in-house TA team uses Relay to automate routine candidate communication and pipeline management steps while preserving recruiter oversight at the stages - offer decisions, interview panel selection - where human judgment is genuinely required.
Who is Relay best for?
- Agencies that want automation but can't risk removing human judgment from sensitive workflow steps - outreach sign-off, candidate advancement decisions
- Teams where fully automated execution creates risk but fully manual execution is too slow, and approval-gated automation is the right middle ground
- A fit when the problem is approval bottlenecks and human-in-the-loop requirements, not raw workflow volume or integration complexity
What are Relay's pros and cons?
Pros
- Integrates with 200+ apps including most major recruiting and HR tools, reducing need for custom APIs
- Human-in-the-loop pauses let you review AI decisions before they execute, avoiding blind automation mistakes
- Chat-first interface lowers the barrier for non-technical team members to build automations
- Includes free AI credits on all plans, so you are not forced to manage separate API accounts
Cons
- Not purpose-built for recruiting, so use cases require manual mapping to your workflow
- Free plan is capped at 200 steps per month, which may be limiting for high-volume operations teams
- Pricing scales by user count and steps, so multi-user teams managing many automations can become expensive relative to industry-specific HR tools
What are people saying about Relay?
Relay holds 4.8/5 across 155 reviews.
Consolidated from 155 reviews across G2, Product Hunt · Updated May 5, 2026
How does Relay compare to alternatives?
| Feature | Relay | 50skills | Gumloop | n8n | Zapier |
|---|---|---|---|---|---|
| Category | Workflow Automation | Workflow Automation | Workflow Automation | Workflow Automation | Workflow Automation |
| AI-first | |||||
| API | |||||
| MCP | |||||
| GDPR | |||||
| Best for | Agency, In-House | Agency, In-House | Agency, In-House | Agency, In-House | Agency, In-House |
Swipe right to see more →
Frequently asked questions about Relay
Other Workflow Automation tools
11 toolsReady to Fill Your Pipeline?
Book a free 30-minute strategy call. We'll map your current stack, identify the biggest opportunity, and show you exactly how AI can accelerate your pipeline.
30-minute call · No obligation · Custom strategy for your niche