Category
Workflow Automation
Rating
4.6/5 (332 Reviews)
Availability
HQ
Prague, Czech Republic
Pricing
From $12/mo
Free tier
Yes
Best for
Capabilities
What is Make?
Make is a visual workflow automation platform used to connect recruiting tools, pass data between systems, and trigger multi-step sequences without writing code. In a recruiting stack, it handles the plumbing, syncing enriched contacts from Clay into your ATS, triggering outreach when a candidate hits a status change, or routing job signals from a scraper into a qualification workflow. A reliable middle ground between Zapier's simplicity and n8n's technical depth, with more complex conditional logic than Zapier can handle.
What are Make's key features?
See your whole workflow at a glance: Build and visualize your entire automation scenario on one canvas - from job signal detection through candidate enrichment to outreach trigger - no code required, but full logic depth when you need it.
Handle multiple clients without the chaos: Route candidates, prospects, and data across different branches based on role type, client ICP, or hiring stage - built for agencies running several requisitions and client workflows simultaneously.
Catch problems before they cost you: Watch workflows run in real time so your team spots where a candidate or prospect record stalled or errored before it becomes a missed placement or a failed outreach campaign.
Add AI where it matters most: Embed AI steps directly into your scenarios to screen resumes, qualify inbound applications, or generate client-ready candidate summaries - without manual review time between each automated step.
Scale without runaway costs: Scenario-based pricing means you're not penalized per task as volume grows - your automation costs stay predictable whether you're running one workflow or fifty across multiple clients.
How do recruiting teams use Make?
- A multi-desk agency's operations team automates a BD workflow - a new job signal triggers prospect enrichment and sequence enrollment - using Make's visual drag-and-drop builder without writing code or engaging a developer.
- An in-house TA team automates routine hiring process tasks like interview scheduling reminders, candidate status notifications, and ATS field updates using Make, freeing recruiting coordinators from manual follow-up that fills their day.
- A boutique agency's ops lead chooses Make over n8n for a complex, branching BD workflow specifically because the visual interface is maintainable by non-technical team members after the initial build, reducing dependency on a single technical resource.
Who is Make best for?
- Recruiting ops leads building their first real automation layer who need visual, multi-step workflows without an engineering dependency
- Teams connecting ATS, enrichment, and outreach tools into a single automated flow where something more visual than n8n but more capable than Zapier is the right fit
- The step up from Zapier when workflows need more logic, branching, or error handling than a simple trigger-action setup can support
What are Make's pros and cons?
Pros
- Free tier with no time limit and no credit card required, allowing agencies to test automations before committing budget
- Extensive app library (3,000+ integrations) means most recruiting tools and data sources are already connectable without custom code
- Visual interface and drag-and-drop workflow design make automation accessible to non-technical recruiters and coordinators
- Built-in GDPR and SOC 2 Type II compliance reduces legal and security review overhead when processing candidate data
Cons
- Pricing scales with API call volume, which can become expensive for high-frequency automations across large candidate databases
- Requires manual workflow design for each use case; no pre-built recruiting-specific templates for common hiring workflows
- Learning curve exists for designing complex multi-step automations despite visual interface simplicity
What are people saying about Make?
Make holds 4.6/5 across 332 reviews.
Consolidated from 332 reviews across G2 · Updated April 22, 2026
How does Make compare to alternatives?
| Feature | Make | 50skills | Gumloop | n8n | Zapier |
|---|---|---|---|---|---|
| Category | Workflow Automation | Workflow Automation | Workflow Automation | Workflow Automation | Workflow Automation |
| AI-first | |||||
| API | |||||
| MCP | |||||
| GDPR | |||||
| Best for | Agency, In-House | Agency, In-House | Agency, In-House | Agency, In-House | Agency, In-House |
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Frequently asked questions about Make
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