Category
Workflow Automation
Rating
4.7/5 (755 Reviews)
Availability
HQ
Prague, Czech Republic
Pricing
From $12/mo
Free tier
Yes
Best for
Capabilities
What is Make?
Make is a visual workflow automation platform used to connect recruiting tools, pass data between systems, and trigger multi-step sequences without writing code. In a recruiting stack, it handles the plumbing, syncing enriched contacts from Clay into your ATS, triggering outreach when a candidate hits a status change, or routing job signals from a scraper into a qualification workflow. A reliable middle ground between Zapier's simplicity and n8n's technical depth, with more complex conditional logic than Zapier can handle.
What are Make's key features?
See your whole workflow at a glance: Build and visualize your entire automation scenario on one canvas - from job signal detection through candidate enrichment to outreach trigger - no code required, but full logic depth when you need it.
Handle multiple clients without the chaos: Route candidates, prospects, and data across different branches based on role type, client ICP, or hiring stage - built for agencies running several requisitions and client workflows simultaneously.
Catch problems before they cost you: Watch workflows run in real time so your team spots where a candidate or prospect record stalled or errored before it becomes a missed placement or a failed outreach campaign.
Add AI where it matters most: Embed AI steps directly into your scenarios to screen resumes, qualify inbound applications, or generate client-ready candidate summaries - without manual review time between each automated step.
Scale without runaway costs: Scenario-based pricing means you're not penalized per task as volume grows - your automation costs stay predictable whether you're running one workflow or fifty across multiple clients.
How do recruiting teams use Make?
- A multi-desk agency's operations team automates a BD workflow - a new job signal triggers prospect enrichment and sequence enrollment - using Make's visual drag-and-drop builder without writing code or engaging a developer.
- An in-house TA team automates routine hiring process tasks like interview scheduling reminders, candidate status notifications, and ATS field updates using Make, freeing recruiting coordinators from manual follow-up that fills their day.
- A boutique agency's ops lead chooses Make over n8n for a complex, branching BD workflow specifically because the visual interface is maintainable by non-technical team members after the initial build, reducing dependency on a single technical resource.
Who is Make best for?
- Recruiting ops leads building their first real automation layer who need visual, multi-step workflows without an engineering dependency
- Teams connecting ATS, enrichment, and outreach tools into a single automated flow where something more visual than n8n but more capable than Zapier is the right fit
- The step up from Zapier when workflows need more logic, branching, or error handling than a simple trigger-action setup can support
What are Make's pros and cons?
Pros
- Free tier with no time limit and no credit card required, allowing agencies to test automations before committing budget
- Extensive app library (3,000+ integrations) means most recruiting tools and data sources are already connectable without custom code
- Visual interface and drag-and-drop workflow design make automation accessible to non-technical recruiters and coordinators
- Built-in GDPR and SOC 2 Type II compliance reduces legal and security review overhead when processing candidate data
Cons
- Pricing scales with API call volume, which can become expensive for high-frequency automations across large candidate databases
- Requires manual workflow design for each use case; no pre-built recruiting-specific templates for common hiring workflows
- Learning curve exists for designing complex multi-step automations despite visual interface simplicity
What are people saying about Make?
Reviewers highlight "badge program showcases products with the highest ratings... Our". Others note "We've created automations that are far more powerful than any native integrations on our platforms (i.e. Jotform's Monday.com integration, which doesn't support all column types like Make does).".
Consolidated from 755 reviews across G2, Capterra · Updated August 16, 2026
How does Make compare to alternatives?
| Feature | Make | 50skills | Gumloop | n8n | Zapier |
|---|---|---|---|---|---|
| Category | Workflow Automation | Workflow Automation | Workflow Automation | Workflow Automation | Workflow Automation |
| AI-first | |||||
| API | |||||
| MCP | |||||
| GDPR | |||||
| Best for | Agency, In-House | Agency, In-House | Agency, In-House | Agency, In-House | Agency, In-House |
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Frequently asked questions about Make
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