Category
Automation/Workflow
Rating
4.7/5 (233 Reviews)
Pricing
from $12/mo
Best for
Agencies running moderate placement volumes who need ATS-to-CRM sync but lack engineering headcount to build custom integrations
HQ
Prague, Czech Republic
Available in
Global
Capabilities
Tags
Best for
- Agencies running moderate placement volumes who need ATS-to-CRM sync but lack engineering headcount to build custom integrations
- In-house TA teams at growth-stage startups connecting multiple tools across ATS, HRIS, Slack, and background check vendors where simpler automation platforms hit operation limits
- Recruiting ops specialists inheriting multi-platform stacks who need execution logs to debug multi-step workflow failures without vendor support
- Boutique staffing firms syncing candidate data between job boards, Bullhorn or Workable, and Gmail outreach sequences at moderate weekly applicant volumes
Top use cases
- Auto-sync applications into ATS, route and acknowledge instantly
- Pull daily ATS snapshots, post to Slack each morning
- Trigger background checks and offer letters at offer stage
What is Make?
Make is a visual no-code automation platform with 1,500+ native app integrations including Greenhouse, Workable, BambooHR, Gmail, Slack, and LinkedIn. Staffing teams use Make to automate candidate outreach sequences, sync data between ATS and CRM platforms, and eliminate manual data entry across the hiring stack. Scenario execution logs provide step-by-step inspection so teams can isolate and fix failures without rebuilding workflows. Make is headquartered in Prague, operates globally, and is GDPR-compliant with a freemium tier at 1,000 operations per month.
What are Make's key features?
Visual scenario builder with drag-and-drop modules that maps multi-step workflows across 1,500+ app integrations including ATS, CRM, and communication tools
Real-time and scheduled trigger options allowing automations to fire instantly on candidate status changes or at defined intervals
Data transformer and router modules that apply conditional logic, filter records, and map fields between incompatible data formats across platforms
Error handling and execution history logs that capture failed operations and allow individual steps to be retried or debugged without rerunning the entire scenario
Team workspaces with role-based access controls enabling multiple recruiters or ops staff to collaborate on and manage shared automation scenarios
How do staffing agencies use Make?
- Auto-sync applications into ATS, route and acknowledge instantly
- Pull daily ATS snapshots, post to Slack each morning
- Trigger background checks and offer letters at offer stage
Who is Make best for?
- Agencies running moderate placement volumes who need ATS-to-CRM sync but lack engineering headcount to build custom integrations
- In-house TA teams at growth-stage startups connecting multiple tools across ATS, HRIS, Slack, and background check vendors where simpler automation platforms hit operation limits
- Recruiting ops specialists inheriting multi-platform stacks who need execution logs to debug multi-step workflow failures without vendor support
- Boutique staffing firms syncing candidate data between job boards, Bullhorn or Workable, and Gmail outreach sequences at moderate weekly applicant volumes
What are Make's pros and cons?
Pros
- Over 1,500 native app integrations including Greenhouse, Workable, BambooHR, Gmail, Slack, and LinkedIn, reducing the need for custom API development in most staffing stacks
- Scenario execution logs with step-by-step data inspection allow teams to identify exactly where a workflow failed and correct the specific module without rebuilding the automation from scratch
- Freemium tier includes 1,000 operations per month with access to core features, allowing small agencies to automate real workflows before committing to a paid plan
Cons
- Operation-based pricing means high-volume automations - such as processing thousands of daily applications - can escalate costs quickly, requiring careful scenario design to minimize unnecessary operations
- Complex scenarios involving nested routers, multiple data transformations, and error handling have a steep learning curve that demands dedicated ops or technical staff time to build and maintain reliably
What are people saying about Make?
What reviewers love: a visual scenario builder, 1,500+ app integrations including Greenhouse, Slack, BambooHR, and LinkedIn, and step-by-step execution logs that make debugging precise. The 1,000-operations freemium tier gets small teams building real workflows. Reality check: operation-based pricing scales unpredictably at volume, and nested-router scenarios have a learning curve that requires dedicated ops time.
Source: G2 (233 reviews) · Updated April 22, 2026
How does Make compare to alternatives?
| Feature | Make | Zapier | Workato | n8n |
|---|---|---|---|---|
| Category | Automation/Workflow | Automation/Workflow | Automation/Workflow | Automation/Workflow |
| Pricing | Free | Free | Enterprise | Free |
| AI-first | ||||
| API | ||||
| MCP | ||||
| GDPR | ||||
| Best for | Agencies running moderate placement volumes who need ATS-to-CRM sync but lack engineering headcount to build custom integrations | In-house TA teams running multiple disconnected recruiting tools without internal engineering support to build custom integrations | Enterprise TA teams syncing ATS, HRIS, and CRM across disconnected platforms where manual cross-platform data entry breaks down | Tech-enabled staffing agencies with DevOps support needing custom ATS-to-CRM sync workflows beyond what free-tier Zapier handles |
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