Category
Workflow Automation
Rating
4.7/5 (193 Reviews)
Availability
HQ
New York, United States
Pricing
From $185/mo
Free tier
Yes
Best for
Also in
Capabilities
What is Clay?
Clay is a data infrastructure and workflow platform built around a table where each row is a company or contact record that gets enriched, researched, and acted on. Clay Search draws from its own datasets of companies, people, and jobs; the waterfall enrichment layer then supplements each record through 200+ external data providers in a ranked sequence. Clay owns the native datasets, the data marketplace, the enrichment logic, and the workflow layer; the resulting records feed into CRM systems, outreach tools, and data warehouses that connect externally.
What are Clay's key features?
Find Jobs identifies open roles at target accounts and filters by title and location.
Signals tracks job changes and promotions at named accounts.
Find Companies filters Clay's proprietary dataset by industry, revenue, size, and type.
Claygents are AI agents that mine the web for custom data points on target accounts.
Waterfall enrichment sequences multiple data providers to fill each contact record.
How do recruiting teams use Clay?
- A multi-desk agency builds a Clay table that pulls job posting signals, waterfall-enriches the matching decision-maker across multiple providers, and routes the contact to an outreach sequence.
- A boutique agency sources passive candidates in Clay by combining LinkedIn search with Claygent research that surfaces each candidate's background and recent professional activity.
- A high-volume staffing agency uses Clay Signals to detect when a contact changes jobs, then automatically routes the updated contact record into a targeted outreach sequence.
Who is Clay best for?
- Staffing and recruiting agencies building or automating their BD pipeline who need company data, contact enrichment, and outreach orchestration in one place
- Agency BD teams that need to track job-change signals and hiring intent across target client accounts as inputs to their outreach
- When the need is candidate sourcing or talent outreach rather than BD pipeline and enrichment, a sourcing platform fits better
What are Clay's pros and cons?
Pros
- Find Companies searches Clay's own company dataset, so a list can start without an external provider.
- Waterfalls try providers in sequence for one field, so a missing email falls through to the next source.
- Job-change and hiring signals are tracked in the same table as the account list they update.
- Claygent research runs inside the table, adding custom data points no fixed provider field carries.
Cons
- Signals run on a set frequency and cannot be scheduled for specific times, so alert timing is not exact.
- Find Companies returns at most 10,000 results per search, so a large territory needs splitting.
- The table and waterfall model takes setup time before a team runs a repeatable BD workflow.
What are people saying about Clay?
Reviewers praise Clay's waterfall enrichment across many data providers and the Claygent AI agent for automating research at scale. It's rated 4.7 on G2 (193 reviews). Common critiques are the learning curve and credit-based pricing being hard to predict on large enrichment runs.
Consolidated from 193 reviews across G2 · Updated October 11, 2026
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