Apollo.io
The GTM platform powered by the world's largest B2B database.
What is Apollo.io?
Apollo.io is a GTM data platform with a 275M+ B2B contact database and built-in outbound sequencing. Unlike enrichment-only tools, Apollo ships its own first-party contact data alongside email and call workflows. It is common at staffing agencies running business development and recruiting outbound on the same stack, with a freemium tier that gets small teams started quickly.
What are Apollo.io's key features?
275M+ B2B contact database
Built-in email and call sequencing
Intent data and buyer signals
Chrome extension for LinkedIn prospecting
Free tier with 10,000 email credits per year
How do staffing agencies use Apollo.io?
- Running BD outreach to hiring managers at target accounts
- Enriching existing CRM records with contact and company data
- Unified prospecting and sequencing for small teams
Who is Apollo.io best for?
What are Apollo.io's pros and cons?
Pros
- Freemium tier lowers barrier to entry
- Built-in sequencing removes need for separate outreach tool
- Strong buyer intent data for BD
Cons
- Contact accuracy varies by region and industry
- Sequencing deliverability weaker than dedicated tools like Lemlist
- Credit management can get confusing at scale
How does Apollo.io compare to alternatives?
| Feature | Apollo.io | Gem | Clay | Lemlist |
|---|---|---|---|---|
| Category | Data Enrichment | Sourcing | Data Enrichment | Outreach/Sequencing |
| Pricing | Freemium | Paid | Paid | Paid |
| AI-first | ||||
| API | ||||
| MCP | ||||
| GDPR | ||||
| Best for | Staffing agencies combining BD and recruiting | In-house sourcing teams | GTM and recruiting ops teams | Recruiting agencies |
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Implementation support
Need help implementing Apollo.io for your business?
We've set up Apollo.io inside recruiting teams across 110+ engagements. Book a call to map it against your stack, data, and workflows.
Frequently asked questions about Apollo.io
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